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Is Your SaaS Structurally Viable, or Just a Venture Capital Project?
"Is this business structurally viable, or did we build something that only works with venture money?" This is the silent question that keeps SaaS founders awake at 3:00 AM once the Series A "honeymoon phase" ends. Your bank balance is dipping, your growth has hit a plateau, and the "growth at all costs" mantra that secured your last round suddenly feels like a suicide pact. When the market shifts from rewarding expansion to demanding efficiency , many founders realize they h

Anna Perelyhina
Jan 56 min read


How B2B SaaS Founders Fix Churn at $100K MRR
Why Churn Becomes a Serious Growth Problem at $100K MRR In my decade of consulting for B2B SaaS companies, I’ve seen a consistent inflection point appear around $100K MRR . At this stage, founders have achieved product-market fit. They are past the $5K–$50K MRR phase where growth depended on founder hustle, manual support, and direct customer conversations. But this is also where the growth math starts to break. The retention tactics that worked early no longer scale. Founder

Anna Perelyhina
Jan 25 min read


Breaking the $5M Growth Wall: A Simple Guide for Massive Scalability
The Problem: Why Most SaaS Companies Get Stuck at $5M ARR Many fast-growing software companies get stuck somewhere between $3 million and $8 million in annual recurring revenue ( ARR ). This feels like a product problem, right? When sales deals stall, the immediate reaction is: "We need more features!" ARR Growth Wall But this reflex is actually what slows companies down. When you constantly tell your engineers to "build what sales needs" to close a single deal, you create

Anna Perelyhina
Oct 23, 20254 min read


Beyond the Roadmap, or What Product Managers can learn from Linkedin.
Have you ever wondered why #linkedin never introduced a post scheduling tool? Many Product Managers argue its obvious feature desired by...

Anna Perelyhina
Mar 29, 20255 min read
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