After working with many B2B SaaS companies approaching the end of their Series A runway, a familiar question inevitably comes up: “How do we increase ARR without rebuilding the product?” Product is not a Cost Function but a SaaS revenue lever It’s a fair question. Time is no longer abundant. Pressure is real. And results need to show fast. In a previous article, I outlined a step-by-step framework for how founders can stabilize and scale a B2B SaaS business quickly—without de